In a nutshell, Internet Data Exchange, most commonly referred to as IDX, is how MLS listings end up on a website.
Also known as Broker Reciprocity, IDX encompasses the policies, rules, and software that allow listings from the MLS database to be displayed publicly.
Anytime you see properties on a website that came from an MLS, it was made possible through IDX.
Most real estate agents and brokers use IDX to simply display MLS listings or home search tools on their website, but as home buyers have become more Internet-savvy, IDX has evolved to encompass more. Agents today have the option to use basic home search tools provided by their MLS, or build more advanced IDX solutions; usually with the help of an IDX vendor.
At Elite Property Marketing we send your property to all of the major property search engines allowing you to find a buyer quicker then before.
IDX makes it easy for the public to access a large number of homes for sale, but this was not always the case. Previously the process of selling and buying a home looked more like this:
1. home seller hires an agent to sell their home
2. agent adds the home to the MLS database
3. home buyer hires an agent to find a home
4. agent searches the MLS for a match
As only MLS members could access the database, buyers sometimes had a difficult time finding their ideal property.
IDX was created to solve this problem. With the formation of new rules and policies, real estate agents and brokers could display parts of the MLS database on their website using IDX.
Following the creation of IDX policies, MLSs began to offer basic IDX search products as a benefit to their members and property searching soon became a vital part of any real estate website.